MY RELENTLESS 3
3 Relentless Habits I Practice Every Week
Success isn’t built on the days when you feel motivated. It’s built on the habits you refuse to compromise.
People ask me all the time how I manage the demands of running a rapidly growing company, serving in the Air National Guard, leading teams, raising a family and still finding time to think about what comes next.
There’s no secret formula.
I don’t have more hours in the week than anyone else. What I do have is a system for deciding where those hours go.
Over the years, I’ve developed a few habits that keep me focused, moving and accountable. They aren’t complicated. But I practice them relentlessly.
Here are three things I do every single week.
1. I Stack My Priorities
I don’t believe in time management. I believe in priority management.
There will always be more things to do than there are hours to do them. The question isn’t, How do I get everything done?
The question is, What absolutely needs to get done first?
Every week, I identify the priorities that will have the greatest impact on the mission. Then I stack everything else behind them.
Not every email deserves an immediate response. Not every meeting deserves an hour. And not every problem deserves the CEO’s attention.
I constantly ask myself:
What moves the needle?
That gets my attention first.
Being relentless doesn’t mean running in 100 directions at once. It means having the discipline to know which direction matters most — and putting your energy there.
2. I Operate at 80%
One of the fastest ways to kill momentum is to wait for perfect.
I don’t.
I live by what I call the 80% Rule.
If I have roughly 80% of the information I need to make a sound decision, I’m comfortable moving. We can learn. We can adjust. We can improve.
But we’re moving.
I’ve watched people spend days, weeks and sometimes months trying to perfect something that could have already been in motion.
My philosophy is simple:
Done beats perfect.
Make the decision. Send the email. Start the project. Have the conversation. Make the call.
Tomorrow doesn’t exist until it gets here.
So if something can move the mission forward today, Act Now.
Relentless people understand that momentum is an advantage.
3. I Look Ahead Before I Move Ahead
Being relentless doesn’t mean blindly charging forward.
You have to know where you’re going.
Every week at AmeriTech, we use what we call the Look-Ahead. It started as a way to track opportunities, deadlines and priorities, but the philosophy behind it applies to almost everything I do.
I’m constantly looking ahead.
What’s coming next?
Where are we vulnerable?
What decision needs to be made now so we aren’t reacting three weeks from now?
Where is the next opportunity?
What could become a problem if we ignore it?
Growth creates complexity. The bigger the organization becomes, the more important it is to anticipate instead of react.
That’s why I believe great leaders have to spend time working on tomorrow while everyone else is working on today.
You still execute today. You just don’t let today prevent you from seeing what’s coming.
Relentless Is a Regimen
Being relentless is about creating habits that allow you to consistently perform at a high level.
Prioritize what matters.
Move before everything is perfect.
Always know what’s coming next.